Sweet Little Lies-

How the sugar industry has been controlling your diet and the misinformation you’ve been fed your whole life.

If you go back in time to our primal ancestors, or even as far back as our grand or great grandparents time, our eating habits were much different. They farmed the land and ate what they nurtured and grew. They raised livestock for the sole purpose of feeding their families. They lived off the land and ate fish, beef, lamb, poultry and pork. They consumed healthy animal fats and the vegetables that grew in their own soil. There was no mystery as to what they ate, because they grew it all themselves. In general, people were healthy. They worked their farms and led good quality lives.

Things drastically changed a little over 60 years ago. Around that time, the sugar industry quietly paid money, by way of sponsorships to Scientists. In return for these massive donations, these scientists were given one mandate; To build a highly successful promotional campaign that would convince the general public that fat was bad for human consumption and that sugar was good. This started the downfall of healthy and nutritious eating.

These scientists did a great job and the government of the day took the bait, hook line and sinker. It made total sense to them that if the leading scientific community were telling them to avoid fat and eat sugar, then it must be true. Soon sugar was given the gold stamp of approval as a healthy product by National Health departments and from there a major cascade in society happened.

Companies were quick to jump on the bandwagon. There was suddenly an incredible demand for products that promised to keep you thin. However, since these products lacked the fat which would give them the desired impact offered by natural taste and flavour, they had to add something to enhance the flavour of these products. What did they choose?  You guessed it, sugar. Not only was the Sugar Industry’s campaign working to turn us against fat, it was turning into a sugar fed gold mine and it was making those sugar producers rich and powerful.  Diet and low-calorie versions of every meal, snack and drinks were soon in the shopping carts all across the country, and people started to get fat.

People quickly were hoodwinked into believing that the healthy fats their parents had consumed, would be the cause of their own downfall. They were convinced by their own governing bodies that fat was bad for them. These fats that they had been eating their whole lives, would make them fat and unhealthy. This stigma grew and became a part of our everyday existence. Entire generations grew up (and out) believing that fat was the enemy. While all along, the sugar industry reaped the profits earned by our ever-broadening backs.

Food Politics

by Marion Nestle

Mar 6 2014

WHO tries added sugar guideline again: 10% of daily calories!

While I’m on the topic of sugars (see yesterday’s post), the World Health Organization (WHO) has just called for public comment on proposed new guidelines for intake of “free” (added) sugars:

  • Added sugar intake should be less than 10% of total calories per day (50 grams for a 2000 calorie-a-day diet)
  • Intake below 5% of calories would confer additional benefits (25 grams)

Although the announcement casually mentions that the draft guidelines reaffirm a previous WHO sugar guideline from 2002, it just as casually fails to mention what happened to that guideline.

I, however, have perfect recall, particularly because I wrote about these events in the Afterword to the 2013 edition of Food Politics:

In the early 2000s, the World Health Organization (WHO) began work on a global strategy to reduce risk factors for chronic disease, obesity among them. In 2003, it published a research report that advised restricting intake of “free” (added) sugars to 10% or less of daily calories. Although this percentage was similar to that embedded in the USDA’s 1992 Pyramid (7–13% of calories, depending on total intake), sugar industry groups strenuously objected, enlisted senators from sugar-growing states to pressure the DHHS secretary to withdraw funding from WHO, and induced the DHHS chief counsel to send a critique of the report to WHO that had essentially been written by industry lobbyists. When released in 2004, WHO’s Global Strategy on Diet, Physical Activity, and Health omitted any mention of the background report or the 10% sugar recommendation.

“Strenuously objected” vastly understates what happened.

Why was the sugar industry so concerned?  One 12-ounce Coke or Pepsi contains about 40 grams of sugars.  Have one, and you’ve just about done your added sugars for the day.

WHO must either think that the research basis of the 10% sugar guideline is much stronger now (see references below), or that the political landscape has shifted so far in the direction of reducing sugar intake that governments will ignore industry groups this time.

I’m not so sure.  I think WHO needs all the help it can get with this one.

The sugar industry is even able to successfully influence the World Health Organization.

The lies we have been told and the snow job that was done to us all, can be directly compared to how the tobacco industry perjured themselves for years, telling us that smoking tobacco was not cancer causing and smoking was not hazardous to your health.  Let that sink in….

Fast forward to current day, in the age of progressive and independent thinkers. We’ve started to think outside the box and exercise our own brain muscles again, and not listen blindly to what the man tells us. Slowly, entire groups of people have begun to realize that the facts, as they presented them, didn’t add up. Something was amiss. The natural food and natural existence of our ancestors had been replaced with pre-made and processed junk, full of not only sugar, but chemicals and artificial ingredients that we can’t even pronounce. People were getting sick, and disease was on the rise in epic proportions. Heart disease, diabetes and other metabolic imbalances were becoming prevalent in adults, and they were crossing over the generational gap and starting to make kids sick. We were being poisoned. We are being poisoned.

A big part of the issue is all the hidden sugar that is being added to our foods to enhance flavours. Its not as simple as saying I don’t eat sugar, referring to the white stuff in your sugar bowl. Sugar is being added to our food in alarming rates, did you know milk and even baby formula is FULL of sugar? They’re starting them early and getting them hooked on sugar, before they’re even out of diapers. For the first time in the history of mankind, children and young adults are showing the signs of this sugar poisoning. Type 2 diabetes, which was always known as adult onset diabetes is now a disease familiar to many children. The school yards are full of overweight and obese children and this current generation is the first ever, that is not expected to out live its parents in longevity.  Things are getting real.

How do we begin to change?

So here we are, we’ve got ourselves in a mess. We know we want to be healthy, but how do we accomplish that? We spend thousands of dollars annually trying to get thin; Gym memberships, home exercise equipment, meal replacements, (more chemicals) diet plans, videos, DVD’s. The list goes on and on. Even with all these counter active measures we’re taking to get slim, it is not working, our waistlines are still expanding.

Maybe we should go back to the way we ate naturally, before sugar and chemicals were a part of our daily food routine. Maybe we should snub our noses at modern day diet ‘pay to play’ plans and go back to our roots. In my opinion, this is a case of Grandma and Grandpa knew best.  My decision is to get smart and healthy with my family’s food choices.  We eat real vegetables and real meats, real butter, bacon, and eggs. We eat VERY little processed foods and concentrate on real foods, just like the people before us did. We check all labels for the hidden sugars and are still downright gobsmacked about where we find them. If you’d care to join me and watch me melt, you can follow my blog here on my website. You can also follow and find us on our social media pages (links provided here on the webpage), where I share recipes and ideas for living a real and whole food way of living.

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