How the sugar industry have been controlling our diet and the misinformation we’ve been fed your whole life.
If you go back in time to the era of our primal ancestors, or even as far back as our grand/great grandparents time, our eating habits were much different. They farmed the land and ate what they nurtured and grew themselves. They raised livestock for the sole purpose of feeding their families. They lived off the land and ate fish, beef, lamb, poultry and pork. They consumed healthy animal fats and the vegetables they watched grow. There was no mystery as to what they ate, because they cultivated and cared for it in their very own gardens. In general, people were healthy. They worked their farms and led good quality lives.
Things drastically changed a little over 60 years ago when US president Eisenhower had a heart attack. It shook the American people and the world to the core.
“Middle-aged men, seemingly healthy, were dropping dead,”
Americans needed a solution! Biochemist Ancel Keys was the knight in shining armour who saved the day…or so the world thought for years.
With government funding paying his way, Keys started the long process of collecting data for the seven countries of Finland, Greece, Italy, Japan, Netherlands, USA and Yugoslavia. From his findings he then released the 7 Countries study and it shook the world again. Keys’ ‘research’ led him (..and the world followed) to the diet-heart hypothesis linking saturated fat to heart disease.
**Years later, it was discovered that the 7 countries study was in reality the 22 countries study and that Keys had cherry picked the number and discarded information that would disprove his theories. He only included the numbers that showed his side of the argument. Ancel Keys’ 7 countries theory changed the world and is probably at the very core of what is responsible for most heart disease and obesity today. How does this connect with sugar?
Around that same time, the sugar industry quietly paid money, by way of sponsorships to a group of scientists. In return for ‘donations’, these scientists were given one mandate: To build a highly successful promotional campaign that would convince the general public that fat was bad for human consumption and that sugar was good.
They wanted to promote their own product- sugar! This started the downfall of healthy and nutritious eating.
These scientists did such a great job, that the government of the day took the bait, hook line and sinker. It made total sense to them that if the leading scientific community saying to avoid fat and eat sugar, then it must be true. Soon sugar was given the gold stamp of approval as a healthy product by national health departments and from there a major cascade in society happened.
Companies were quick to jump on the bandwagon. There was suddenly an incredible demand for products that promised to keep you thin. However, since these products lacked the fat which would give them natural taste and flavour, they had to add something to enhance the flavour of these products.
What did they choose? You guessed it, sugar. Not only was the sugar industry’s campaign working to turn us against fat, it was turning into a sugar fed gold mine and it was making those same sugar producers rich and powerful. Diet and low-calorie versions of every meal, snack and drinks were soon in the shopping carts all across the country, and directly because of these products, people started to get fat.
People were hoodwinked into believing that the healthy fats their parents had consumed, would be the cause of their own downfall. They were convinced by their own governing bodies that fats that they had been eating their whole lives, would make them fat and unhealthy. This stigma grew and became a part of our everyday existence. Entire generations grew up (and out) believing that fat was the enemy. While all along, the sugar industry reaped the profits earned by our ever-broadening backs.
The sugar industry is even able to successfully influence the World Health Organization. Read about it HERE
The lies we have been told, can be directly compared to how the tobacco industry perjured themselves for years, telling us that smoking tobacco was not cancer causing and smoking was not hazardous to your health.
Take a moment to let that sink in….
Fast forward to current day, in the age of progressive and independent thinkers. We’ve started to think outside the box and exercise our own brain muscles again, and not listen blindly to what marketers tell us.
Slowly, entire groups of people began to realize that the facts, as these companies presented them, didn’t add up. Something is amiss. The natural food and natural existence of our ancestors has been replaced with pre-made and processed junk, full of not only sugar, but chemicals and artificial ingredients that we can’t even pronounce.
People are getting sick, and disease is on the rise in epic proportions. Heart disease, diabetes and other metabolic imbalances are becoming prevalent in adults, and they are crossing over the generational gap and starting to make kids sick.
A major part of the issue is all the hidden sugar that is being added to our foods to enhance flavours.
It’s not as simple as saying I don’t eat sugar, referring to the white stuff in the bowl. Sugar is being added to our food in alarming rates, did you know baby formula is FULL of sugar? (The last one we checked had 4 hidden sugars in there)! They’re starting them early and getting them hooked on sugar, before they’re even out of diapers.
For the first time in the history of mankind, children and young adults are showing the signs of this sugar poisoning. Type 2 diabetes, always known as adult onset diabetes is now a disease familiar to many children. The school yards are full of overweight and obese children and this current generation is the first ever, that is not expected to out live its parents in longevity.
Even skinny kids and adults are at risk. Research is showing that even thinner kids have bigger issues going on inside their body. The term TOFI (Thin outside, fat inside) is used to describe individuals with a disproportionate amounts of fat stored in their abdomen. The documentary Fed Up! does a great job of explaining this theory. Its eye opening and a must watch for all parents. Watch it HERE
Things are getting real.
How do we begin to change?
So here we are, we’ve got ourselves in a mess. We know we want to be healthy, but how do we accomplish that? As a society, we spend thousands of dollars annually trying to get thin; Gym memberships, home exercise equipment, meal replacements (more chemicals), diet plans, videos, DVD’s. The list goes on and on. Even with all these counter active measures we’re taking to get slim, it is not working, our waistlines are still expanding.
All the gyms and fitness programs in the world can not help you get healthy if you have a belly full of sugar, and chemicals. Its just not happening. The solution is found in going back to the way we ate naturally, before sugar and chemicals were a part of our daily food routine. Maybe we should snub our noses at modern day diet ‘pay to play’ plans and go back to our roots. In my opinion, this is honestly a case of Grandma and Grandpa knew best.
Our decision was to get smart and healthy with our family’s food choices. We eat real vegetables and real meats, real butter, bacon, and eggs. We eat VERY little processed foods and concentrate on real foods, just like the people before us did. We check all labels for the hidden sugars and are still downright gobsmacked about where we find them. We avoid all grains, as they turn directly to sugar. We consider starches as super sugars and avoid those as well. We also avoid soy and do our best to steer clear of additives, preservatives and, chemicals (including ‘natural’ flavours)!
With the help of ketogenic living and real food, we have gone from morbidly obese, to healthy. Our family doctor now applauds our health gains and successes.
Join us!, You can subscribe/follow our blog here on (fill in your email at the bottom) our website. You can also follow and find us on our social media pages including our Facebook community, Instagram and YouTube channels. (Find our links HERE). These links give you access to the recipes, articles and ideas that we share for living a real and whole food way of living.
We share how to eating the foods you want, guilt free! Imagine that!
That’s it for this time! Thanks for joining me for another East Coast Keto Life Lesson. There’s still a lot to learn and we’re glad you’re along for the ride!
Keep Keto-ing with one foot in front of the other. Keto seconds lead to keto moments, Keto moments lead to keto days. Keto days will take you on a successful keto journey life time. We’ll meet you THERE!!